The Brand Mark · Starting at $500
Your words, hand-painted on wood. On your wall by the end of the week. $500.
Your logo. Your neighborhood. Your family name. Whatever words define your business, painted by hand on a wood panel and hung on your wall. You own something no one else on the block has: an original.
Every Brand Mark includes a $500 credit toward a future mural. Go bigger, and the Brand Mark was free.
It doesn't have to be your logo.
Your logo is the obvious choice. But a Brand Mark can be anything that says something true about your business in 1 to 3 words.
Your neighborhood
"Scott's Addition." "Church Hill." "Manchester Born."
Your craft
"Fresh Bread Daily." "Sharp Cuts." "Cold Beer."
Your values
"Honest Craft." "Family Owned." "Quality First."
Your roots
"Est. 2019." "The Original." "Bennett & Sons."
A rhythm
"Eat. Drink. Relax." "Design. Build. Last."
Or just a word that means something to you and the people who walk through your door.
Picture it in your space.
Breweries: your name above the taps.
Barbershops: "Est. 2019" on the waiting wall.
Coffee shops: your roast philosophy behind the bar.
Restaurants: the family name across the dining room.
Tattoo shops: your studio motto on the entrance wall.
Boutiques: the neighborhood name in the front window.
Whatever you choose, the craft is the same. I build a wood panel in my studio, hand-paint your words on it, weather it to the finish you want, and install it in your space. Up to 16 square feet, in a 2-to-3-color palette matched to your brand. On your wall by the end of the week.
You choose how it looks. I work on a sliding scale from sharp and modern to fully weathered ghost-sign. Sharp means clean lines, crisp edges, fresh off the brush. Weathered means paint crafted to look like it's been hanging in your space for decades. Most clients land somewhere in the middle. We figure out the right level together in a short discovery session before I start.
Up to 16 square feet. Any shape that fits your space.
Square
Four feet across, four feet tall. Fills a feature wall without overwhelming it. Centered behind a register, above a fireplace, or on the wall your customers face while they wait.
Rectangle
Three feet tall, five feet wide. Sits naturally beside a doorway, above a service window, or across the back wall of a booth.
Banner
Two feet tall, eight feet long. Stretches across a full wall. Perfect above a row of taps, along a hallway, or running the length of a service counter.
These are starting points. You get up to 16 square feet in any shape or custom size that fits your space. Not sure what works? That's what the discovery session is for.
If you're running an independent business in Richmond and you want an original piece of hand-painted art in your space, this is for you.
Want a full custom mural, a multi-color design larger than 16 square feet, or a full building wrap? That's a different conversation. Reach out and we'll scope a custom project. (That's how you know this offer is real: I'm telling you exactly where it ends.)
5 questions. Takes 60 seconds.
Sound familiar?
You already have your sign out front. You already have your menu boards, your window decals, your hours on the door. The functional stuff is handled.
But you've got a wall in your space that could be something more. You've thought about it. Maybe you've priced out a mural and the quotes came back higher than you expected, with a timeline measured in months. Maybe you've looked at vinyl prints and they felt like exactly what they are: copies.
You want something original. Something with weight and texture. Something a real person painted by hand, not something a machine cut from a roll. A piece of art that belongs to your business and no one else's.
That's what the Brand Mark gives you. On your wall by the end of the week. And your space never looks the same again.
Video coming soon
How It Works
3 steps. Same week. Done.
I'm Spencer Bennett. I've hand-painted [X] signs and murals across Richmond since [year]. Most businesses I talked to wanted something hand-painted but weren't ready for a full mural. So I created the Brand Mark: one piece, on your wall by the end of the week, $500. See my work: @untitledmixedmedia. Here's how it works.
You pick your words. I guide the rest.
Tell me what you want painted: your logo, your neighborhood, a phrase, a name. We do a quick discovery session (15 minutes, in person or by phone). I learn your space, your brand, and the right size, palette, and finish for your panel. Then I lock in your week. No drawn-out revisions. No weeks of proofs. One conversation, then I start.
I design and paint it in my studio.
$250 holds your spot. I design the layout, build the panel, hand-paint your words, apply the weathering, and seal it with the Surface Shield topcoat. No supplies for you to buy. No prep for you to do. No disruption to your business.
I install it. You accept it. You pay the balance.
I come to your space, install the panel, and you see the finished piece in place. The remaining $250 is due only after you've accepted the work. If you accept it, I hand over everything that comes with it (the full list is below). If you decline, I take it home. You owe nothing more.
5 questions. Takes 60 seconds.
Already sold? Claim Your Spot. Want to see the numbers first? Keep reading.
The math most sign shops hope you never run.
A vinyl print costs around $200 and lasts about 3 years. Then it peels, fades, and bubbles. Replace it 3 times over 12 years and you've spent $600+ on prints that looked worse every year they were up there.
A Brand Mark costs $500 and lasts 20+ years. The Surface Shield topcoat locks in whatever finish you choose, whether sharp and clean or fully weathered.
The vinyl costs more and looks worse every day. The Brand Mark costs less and looks better every year it hangs in your space.
One stat nobody mentions: people value handmade work 62% higher than machine-made work (Columbia Business School), even when they can't see the difference. People feel it. Your customers feel it when they walk into your space. That feeling drives them back. And it's the reason they tell their friends.
"A vinyl print says 'we ordered this from a catalog.' A Brand Mark says 'we've been here. This place has character.'"
Lifetime Cost Comparison
Everything Included
Everything included with your piece.
Your words, hand-painted on wood
$500 valueYour logo, phrase, or words painted by hand on a custom-built wood panel. Up to 16 square feet, in a 2-to-3-color palette matched to your brand. Finished to the exact level you choose, from sharp and modern to fully aged ghost-sign. Clean edges. No shortcuts.
The $500 Neighborhood Expansion Credit
$500 valueYour Brand Mark is free if you ever commission a full mural. The full $500 comes back as a credit toward any future Untitled Mixed Media mural (typically $5,000 to $15,000). No expiration. No conditions.
Picture this: your neighborhood name painted across the side of your building in colors pulled from the block itself. Your origin story wrapped around a doorway. A piece of art so specific to your business that people cross the street to photograph it and tag your location. The Brand Mark is the first brushstroke.
The Surface Shield
$150 valueA clear protective coat applied over the finished panel. Wipeable. Fade-resistant. Shields the paint from sun, rain, and daily wear for 10+ years regardless of the finish you choose. This is what separates a hand-painted original from a sign that needs replacing.
The Forever Kit
$75 valueA jar of the exact paint used on your Brand Mark, plus a detail brush. Scuffs happen. Chairs bump walls. You fix it in 30 seconds instead of calling someone.
Professional Hanging
$75 valueHanging hardware matched to your wall type, hung before I leave. The panel sits like a framed work. It comes down without a mark. It moves when you move: new location, bigger space, weekend market, wherever.
Total value: $1,300+
$500
That's $1.37 per day over a year. Less than a coffee at Lamplighter.
I'm building a portfolio, neighborhood by neighborhood. The first 9 businesses lock in the starting price. After that, the price goes up.
Claim Your Spot5 questions. Takes 60 seconds. Rather text? [phone]
The Collector's Guarantee: Your deposit covers the build. Accept the finished piece or I take it home. You owe nothing more.
This works even if...
Your walls are in rough shape.
The panel hangs on any wall surface. I mount it with hardware matched to your wall type. Bad surfaces are not a problem.
Your landlord won't let you paint.
The panel hangs like a frame and comes down without a mark. No alterations. No lease violations. No permission needed.
You don't have a logo or a file to send.
Tell me the words. I'll handle the lettering, the layout, and the finish. All you need is an idea.
You've never hired an artist before.
You tell me what you want. I guide the rest. One conversation, same week, done.
You're not sure you'll stay in this location.
The panel goes wherever you go. Your first location, your second location, a pop-up booth, a farmers market tent.
You're not sure what finish you want.
That's exactly what the discovery session is for. I'll show you the range and help you pick the right level for your space. Takes 15 minutes.
The Collector's Guarantee.
Your $250 deposit holds your spot and covers the build. When the piece is hung in your space, you decide. Accept it and pay the remaining $250. Decline it and I take it home. You owe nothing more.
I've hand-painted [X] signs and murals in Richmond since [year]. I offer this guarantee because I've never had anyone decline the finished work.
5 questions. Takes 60 seconds.
First come, first painted.
I'm painting one Brand Mark per neighborhood in Richmond. One spot in Scott's Addition. One in Carytown. One in Church Hill. One in Manchester. One in the Fan. One in Jackson Ward. One in Shockoe Bottom. One in Brookland Park. One in Oregon Hill. When your neighborhood's spot fills, it's gone until the next round.
$500 is where it starts for the first 9 businesses. After that, the price goes up.
Currently painting in: Scott's Addition
Spots remaining: [X] of 9 at $500
If your neighborhood isn't open yet, reserve your spot. You lock in first priority when I come to your area.
Questions people ask
"It doesn't have to be my logo?"
It can be anything: your logo, your neighborhood name, your family name. A phrase that defines your business. A word that means something to your customers. Tell me the words and I'll handle the rest.
"Is $500 a lot for a sign?"
A vinyl print costs $200 and lasts about 3 years. Replace it 3 times and you've spent more than a Brand Mark that lasts 20+ years. And your $500 comes back as a credit toward an Untitled Mixed Media mural if you ever go bigger.
"What if I'm not sure what words to choose?"
Tell me about your business. I'll suggest a few directions. Most owners know the right words the moment they hear them.
"Can I choose how aged it looks?"
Yes. I work on a sliding scale from completely clean and modern to heavily weathered ghost-sign. Most clients land somewhere in the middle. We figure out the right level together in a quick discovery session before I start.
"What if I'm not sure my logo file is good enough?"
Send what you have. A photo of your old sign, a screenshot from your website, even a business card. I can work with almost anything.
"How long does it take?"
From our discovery session to the piece on your wall: same week. I design, paint, and weather it in my studio, then come to your space to install it.
"What happens when it gets dirty or scratched?"
The Surface Shield topcoat makes the surface wipeable. For scratches, the Forever Kit gives you the exact paint and a detail brush. A 30-second fix.
"How does the $500 mural credit work?"
Your $500 becomes a $500 credit toward any future Untitled Mixed Media mural. No expiration. No conditions. If you go bigger, your Brand Mark was free.
This isn't signage. It's an original.
Your customers can feel the difference between something ordered from a catalog and something painted by hand. They trust places that look established. They walk into businesses that look like they care.
And the week the Brand Mark goes up, you'll watch it happen. Someone will stop. Someone will take a photo. Someone will walk in and say, "When did you get that? It's beautiful."
That's what a hand-painted original does. A vinyl print never will.
5 questions. Takes 60 seconds. Rather text? [phone]
$500 for the first 9 businesses. One per neighborhood. The Collector's Guarantee. Richmond, VA.